I have three stacks for my mail.  One stack goes to bills, one pile goes in the fire place and the other pile goes in a stack of interesting ideas, products, services or companies that I either might want to do business with or possibly write about.  Our sponsor Martin Worldwide has the business intelligence to help an advertiser avoid the second pile and make it into the third, which eventually might enable them to make it to the first.

Martin Worldwide provides Mailing Lists with a mega database of over 290 million people living in the US.  They  provided a press release about their data warehouse called  ResponsCom.  This includes a collection of buying behaviors and information for millions of people.