Some products for kids are worse than crack such as Happy Meals and the Happy Meal toys.  Some products however are more of a gateway drug like Marijuana, sucking kids in one puff at a time.

I came across a good example of this today in the form of Dannon Dora the Explorer Yogurt.

The yogurt is healthy mostly but its got that must have Dora the Explorer packaging that teaches kids that good for you, good tasting and good cartoon packaging go together.

The kids start with Yogurt in this case and then follow through the gateway and before you know it, they are buying everything that has just the right product packaging.