I did a little more work on my store today.  I was trying to focus on stocking the store at least with some of the things that we are anticipating purchasing for our own family this holiday season.

I find this to be a practical step forward for a couple reasons.

1. Right away at a minimum I can purchase products at a better price than I can find it at almost any place on the web.
2. I get first hand experience for the processes and experience that my customers receive and so this gives me the opportunity to 'check in' on things from time to time to make sure everything is working.
3. My kids and family fall within a typical profile for much of the country and many of my prospective customers.  Not everything we'll be interested in will work for everyone else, but some of it will so it gives me a good place to start.
4. You have to start somewhere, and so I might as well start with the sure thing.

Next up, I'm going to provide a comparison shopping section on my Softduit website that will contrast the Shopping.Softduit.com site with prices from Amazon.

This will be a good way to convert some of my Softduit traffic to my new store and it will help to build links and more business.  Best of all it will provide a good customer service as the prices I'll be comparing will be live prices from Amazon, so the customers can figure it out on the spot if I have a better deal for them.

I did some additional categorization and generally lowered several price sets on key areas.  I need to do some more work to develop the categories more, but its a start.